Think up innovative, strategic, fun ways to connect with people (media, influencers, consumers) on their own terms.
Write anything that needs writing -- scripts, proposals, white papers, brand plans, ad copy, websites, training materials, cereal boxes, haiku, etc.
Act as your extended staff to cover meetings, get info, facilitate brainstorm sessions, develop brand plans, or contribute objective insights.
Plan for success by starting with the desired results and working backwards to make sure the plan takes us there.